We have seen businesses experience impressive results with packages as low as $500. Larger markets usually have more competition, more searchers and thus more profits, the quality of the websites that are currently in the top ten determines how much positioning needs to be done.

An internet market report to define your market. Each project is totally unique, requiring research, optimization, execution, tracking and statistical reports. The cost and results greatly depends on the amount of quality competition in your market. Whether you have an existing website or are planning one, and internet market report will show you solid numbers proving exactly where your market is and how to reach them. This will determine the entire website optimization strategy.

The competition! We only need to see the first two pages of results for your top keywords to determine exactly how well optimized your competition is. We can also determine if any of your competition are using techniques that are against the search engines and directories "Terms of Service Agreements" or guidelines, if any are "breaking the rules," we can file a report against them. I know it may not sound very nice, but it makes our job much more difficult if your competition is being allowed to cheat or break the rules. We can determine what amount of work needs to be done to achieve top 10 results based on the strength of your competition.

Search engine position is not something that comes easily, it requires several components and strategy. There are several little tricks that can get you good search engine positioning with very little effort, but those "tricks" may lead to search engines banning your website in as little as one month. Be wary of any SEO that does not explain what they do or how they do it. We are not worried about someone finding out any of our tricks, we don't use tricks. Our methods are discussed briefly below:

Researching the Market

Every optimization process starts with research. We research the competition, the potentially popular words that people would use to find what you're selling and a list of industry keywords. We take this data and do extensive statistical research to show actual numbers. We will know how many people are typing which phrases into which search engines. This information makes the difference between success and failure, a search engine marketing report determines exactly where the market is and forms the basis of the search engine positioning strategy.

Website Optimization Strategy

Taking the information in our search engine marketing report, we begin to optimize the copy of the website, this usually requires significant changes to each page of the website, adjustment and rewording of the text, renaming pages and of course optimizing the META tags and page code. Often sites require the construction of a detailed site map to ensure proper "spidering" by the search engines. Text navigation at the footer is designed to play it's role in the campaign.

Executing the Campaign

Having completed the market research which clearly defines the market, the optimization is the first step in reaching that market, it's time to get the optimized pages indexed. The search engines find your website by crawling through other websites, popular websites are crawled much more often. In order to make sure that the search engines find your website and view it as "important" enough to spend time indexing, well crafted directory submissions and link campaigns are needed.

Directory Submissions

Directories are websites that categorize and list websites. You should have seen directories at such places like Yahoo!, aol, Dmoz.org and Business.com. Having your website listed in major directories helps your search engine positioning, especially when the listings are optimized to match the rest of the campaign. We have several years experience submitting to all of the major directories.

Link Exchange Campaign

We can manage and execute a link exchange campaign that will result in several other quality websites linking to your website. We can develop a small directory with categories that may interest people who visit your website, we make these pages of links in order to negotiate deals for link exchanges from other website with good search engine positioning. This type of arrangement is usually done between webmasters and is mutually beneficial to both parties.

Advertising Consultation & Management

We can help you determine the best places to advertise, set up accounts for you and even configure and manage them if you need. Want to run it yourself, we can train you or your staff!

Pay-Per-Click

We can set up and/or manage pay per click accounts, targeting keywords that we defined through optimization and tailoring the accounts to your budget. This allows you to drive targeted leads to your website through many different channels and search portals. We tend to not recommend a lot of pay-per-click and focus on getting good search engine positioning with unlimited free clicks from targeted searchers.

Website Sponsorships

A cost effective way to advertise is through sponsorships of other websites. By being a sponsor advertiser for a website that appeals to a similar demographic has many benefits. Often you can purchase sponsorship roles on medium sized "interests" websites that get better overall results at a fraction of the price of major advertising.

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The Total Solution

We have proven results, if you are ready to take the step up, let us know and we will be glad to discuss your options. Please fill out the online contact form and give us as much information about your website and products as you can, send us the url if you have an existing website and we will be happy to take a look and let you know what we think you may need and what you could achieve.